As Tiger Woods hit drives and putts during pre-Masters preparations
this week, he was trailed by gigantic, cheering galleries -- and a
handful of security men.
But one group of Woods' followers
appeared strangely absent: the paparazzi and gossip press that has
chronicled him since his sex scandal broke in November.
"More
people are concerned about trying to find Sandra Bullock right now than
they are about what Tiger Woods is going to do," said the head of one
celebrity-chasing photo agency.
The scene along nearby Washington
Road -- a thoroughfare of fast-food restaurants, national chains, gas
stations and strip malls -- seemed relatively subdued. Aside from the
usual clots of ticket hawkers and neatly dressed patrons walking along
its sidewalk-less curbs, and a few promotions reps in sponsor tents, the
only carnival-style experience was a small vendors area at the corner
of Berckmans Road, not far from the Augusta National patrons entry gate.
So much for the long lenses and aggressive
attitudes of celebrity publications apparently expected by local
officials.
"TMZ, Entertainment Weekly and People magazine, along
with 'Extra,' are ... typical calls I don't get, come Masters Week,"
Augusta Mayor Deke Copenhaver told CNN earlier this week. (CNN, TMZ,
Entertainment Weekly and People are all units of Time Warner.)
Woods
has been at the white-hot center of the celebrity press since
revelations of extramarital affairs arose following an auto accident.
In the past few months, several alleged lovers have come forth, and
Woods spent 45 days at a rehabilitation center for what the golfer
called "personal" issues at his Monday press conference.
Some
celebrity media outlets said they were wary of the predicted paparazzi
crush. (As Yogi Berra, a legend in another sport, once allegedly said,
"Nobody goes there anymore -- it's too crowded.") Besides, in Augusta,
Woods has been seen playing golf, not hanging out at eateries and
nightspots. His wife Elin remains in Florida; Woods said at his Monday
press conference that she wouldn't be joining him.
"There's
nothing to be gained," said Frank Griffin, co-head of the Bauer-Griffin
photo agency, who said last week he's not sending any photographers to
Augusta.
Splash News obtained photos from the air of Woods'
alleged Augusta residence. But CEO Gary Morgan said his agency will be
focusing on images of Woods' facial expressions on the course for their
psychological insight.
With the golfer under such tight wraps
away from the course, "from a photographers' point of view, it's not a
money-making exercise," he said.
For that, Woods might want to
thank Augusta National itself, a private organization whose reputation
for decorum casts an aura of control over Masters Week.
As many
sportswriters observed, it's almost certainly no accident that Woods
picked Augusta to make his return to golf. The city promotes its
green-jacketed golf heritage industriously -- its marketing materials
are bordered by green, and even the water spurting out of a decorative
fountain at a Publix supermarket near Augusta National has been tinted
green -- and Augusta National, a fenced, tree-lined fortress just west
of downtown, is protective of its world.
From the moment visitors
park their cars at the course, they're cautioned by a welcome sign of
prohibited items: no cell phones, beepers or electronic devices; no
bags, backpacks or purses; no cameras on tournament days; no folding
armchairs; no strollers; no flags, banners or signs; no ladders or
periscopes; no radios, TV or video recorders. No weapons, either. (The
rules were bent for Woods during his Tuesday practice round, when he
took out a phone to record fellow golfer Mark O'Meara.)
The club
defends its ability to dictate its own rules. In 2002, when Martha Burk
of the National Council of Women's Organizations asked Augusta National
to reconsider its position on allowing women members, it demurred. When
Burk asked sponsors to pull their commercials from the TV broadcast,
the Masters simply ran commercial-free in 2003 and 2004.
Augusta
also protects its golfers well. Though a spokesman for the Richmond
County Sheriff's Office told CNN, "We don't discuss any security plans
with anybody," Maj. Richard Weaver from the same office told the Atlanta
Journal-Constitution, "We have [plainclothes and uniformed] deputies
stationed all around that place." Woods also has his own guards.
Some
of the security might be trying to keep out alleged former Woods
paramour Joslyn James, who said she'll be traveling to Augusta while
she's in Georgia performing at Atlanta's Pink Pony strip club. According
to the Newark, New Jersey-based Star-Ledger, security guards at Augusta
National were seen with photos of Woods' alleged mistresses, and one
guard asked a female spectator, "Are you the stripper?"
But at
this point, it appears even the celebrity press has come to terms with
the "Tiger bubble." They're ready for the next chapter of the story: the
happy ending.
And not necessarily the one in which Woods puts on
the green jacket for the fifth time.
"Really, what we're looking
for now is [whether there is] going to be this fairy-tale
reconciliation [with Elin]," said Splash News' Morgan.
"In my
world, people want to be made to feel warm and fuzzy," said
Bauer-Griffin's Griffin. "They want to see the pratfalls of the rich and
famous, but the reality is they'd rather see ... Tiger Woods with Elin
walking hand-in-hand and the kids toddling along into the sunset."
"That," he said, "would be the million-dollar
picture."